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You invest in a CRM because it promises to make your life easier. It is supposed to make your sales team faster, smarter, and more profitable. But chances are you’re still dealing with margin leaks, quoting delays, and frustrated sales reps.

As a concrete, aggregates, or asphalt producer, you can’t rely on spreadsheets, generic CRMs, or bolt-ons from your dispatch system. They may promise a lot of features, but those features don’t make sense if your team is still spending hours on manual work, and your business is losing margin. 

And in an industry where pennies per cubic yard can make or break your margins, the wrong CRM isn’t just inconvenient, it’s expensive.

In this blog, we’ll cover 5 warnings that your current CRM is holding you back, what it really costs you, and what to look for in a system that actually fits the building materials business.

Let’s start with the most important sign: lack of visibility. 

Sign #1: Your reps lack real-time cost visibility

The first and most clear sign is that your reps don’t have visibility into prices. Cement, diesel, and additive prices can shift weekly, or even daily, and a static spreadsheet or generic CRM won’t catch these changes in time.

Without this live cost visibility, your reps either underquote, where you lose margin on every cubic yard, or overquote, where you lose the deal to a competitor with fresher numbers. 

A CRM purpose-built for building material suppliers should pull live costs directly from dispatch, ensuring every quote reflects the latest input prices. With real-time data, reps can quote with confidence, managers can protect profit, and customers get accurate pricing from the start.

Another way lack of visibility affects your profits is when your team starts undercutting itself. Let’s understand this in more detail below. 

Sign #2: Internal underbidding is hurting profits

When reps can’t see each other’s quotes, they unknowingly undercut one another. This creates a race to the bottom, where the only thing that drops faster than your prices is your profit margin. Worse, customers quickly notice the inconsistencies in your pricing and start questioning your reliability.

Your CRM should automatically prevent this. 

A vertical CRM for producers gives sales teams shared visibility into active quotes and enforces margin guardrails. Instead of slashing prices to win business, reps can focus on building relationships and delivering value, while protecting the margins that keep your plants running.

But even with visibility, inefficiencies creep in if workflows are slow and clunky. That’s where the next warning sign shows up.

Sign #3: You’re stuck with slow, manual workflows

If your team spends hours each week double-checking spreadsheets, re-entering data into dispatch, or waiting on manual approvals, then your CRM isn’t doing its job.

Every delay in quoting eats away at your chances of winning the job, and in this business, the first accurate quote usually wins. Additionally, manual workflows don’t just waste time. They increase the risk of errors, inconsistent pricing, and missed opportunities. 

A purpose-built CRM helps you by automating approvals, eliminating duplicate data entry, and connecting seamlessly with dispatch, so your reps can generate fast, accurate quotes that protect your margins.

With the right CRM, you can give your team time back to actually focus on selling, developing their skills, and winning more jobs, instead of just entering and reentering numbers on a spreadsheet. 

But speed alone isn’t enough; you also need to understand why you’re winning and losing deals in the first place.

Sign #4: You can’t track why you’re winning or losing deals

If you enter all your sales data into scattered spreadsheets and it isn’t tied to outcomes, your team is guessing why deals are won or lost. Without visibility into patterns, like which regions are consistently underperforming or which mix designs are always underquoted, you can’t adapt your strategy. 

And without a strategy, how would you know if you’re meeting your business goals?

Again, most genetic CRMs stop at activity tracking. They might tell you how many calls were made, but not how the quotes in those calls impacted your profit. And even if your team wants to win more deals, they’ll have to spend hours trying to analyze data. 

A supplier-specific CRM connects sales activity directly to margin outcomes. Dashboards should show win rates, margin trends, and rep performance, turning raw data into actionable insights.

When every deal becomes a learning opportunity, your sales strategy improves with every quote. And those insights are critical for the next challenge: forecasting.

Sign #5: Your forecasting is guesswork

Forecasting in construction materials goes beyond estimating revenue. It also guides how you plan plant capacity, schedule deliveries, and set pricing strategy. But if your CRM doesn’t capture demand signals from quotes, your forecasts just become guesses. 

The right CRM ties forecasting directly to quoting activity, giving you a real-time view of what’s coming down the pipeline. With this visibility, you can anticipate demand, adjust pricing, and prepare inventory before issues hit. That kind of foresight can be the difference between a profitable quarter and a painful one.

Ultimately, these five signs point to one problem: less profit for your business. 

You can either look for bolt-on tools to fix these issues, spend hours trying to coach your sales team to use manual systems the right way. Or, you can invest in a specific CRM designed for concrete, aggregates, and asphalt producers. 

How Slabstack fixes the gaps your current CRM can’t

These five warning signs highlight a bigger issue: most CRMs simply weren’t designed for the day‑to‑day realities of concrete and materials supply. They force reps to work with stale numbers, leave managers without insight into why deals succeed or fail, and push leaders to make decisions with incomplete information.

Slabstack was built specifically for these issues and solves these challenges through:

With Slabstack, quoting and sales run on accurate data and clear guardrails, so instead of losing margin, every deal is set up to protect profitability. All the while reducing the time your team spends on manual workflows. 

If the 5 signs we listed here felt familiar, book a call with our experts. We’ll guide you on how a purpose-built CRM can eliminate these issues and protect your margins. 

Explore more insights and guides from our experts 

1. 5 hidden issues that are killing your profit margins as a building & construction material supplier.

3. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?

3. Building Materials Sales Training: 5 steps to coach your sales team on profit vs volume

4. 7 Questions to Ask Before Choosing a CRM for Construction Material Suppliers

5. Cost Management for Construction Material Suppliers: How Hidden Costs May Be Eroding Your Margins

If you run a concrete, aggregates, or asphalt supply business, you already know the quoting process isn’t as simple as punching numbers into a spreadsheet. 

Volatile material costs, tight margins, and the need to coordinate across dispatch, sales, and operations make the operations far more complex than what generic tools can handle.

Still, too many producers rely on generic CRMs like Salesforce or HubSpot, or bolt-on tools. These systems promise visibility but often end up creating workarounds and driving up admin overhead.

If you’ve already faced these issues with a generic CRM and are looking for the right tool, or simply want to switch from manual systems to a more organized one, this is the right blog for you.

Here are 7 questions to help you evaluate whether a CRM is truly built for your business. Let’s start with the most pressing one: does it handle live costs? 

Question 1: Does it handle live material costs and dynamic pricing?

One of the most important questions to consider before investing in a CRM for construction materials is whether it can handle live material costs and dynamic pricing. 

Because prices of cement, asphalt, aggregates, fuel, and SCMs change almost daily. And if your reps are still using last week’s prices to give out quotes, you might end up losing margins on a job that seemed profitable at first. 

Similarly, dynamic pricing enables you to adjust your prices in real-time based on changing input costs, market conditions, and defined profit guardrails. 

In practice, this looks like:

To expect these features from a generic CRM requires a lot of customization, integrations, and maintenance from your side. You might end up spending more on these adjustments than on the software itself.

A better way is to use a specific CRM like Slabstack, which is built specifically for concrete, aggregates, and asphalt producers. With live material costs and dynamic pricing features, Slabstack helps producers get the latest prices and send out quotes more confidently. 

Section 2: Can it integrate directly with your dispatch system?

Another very specific issue that producers face is that they have to manually enter information from their existing tools into dispatch systems like Command Alkon or Sysdyne. So your team ends up spending their time filling data from one system to another, and even then, there are chances of human error. 

A CRM for construction materials like Slabstack allows live inputs from dispatch systems like Command Alkon and Sysdyne to feed directly into the quoting workflow and vice versa. 

Here’s how one of our customers, Carew Concrete, described this feature:

Section 3: Does it protect margins with guardrails?

The next question you should ask is if the CRM protects your margins with guardrails. 

In our industry, it's easy to think that the more jobs you get, the higher your profits will be. So to win more deals, reps usually end up underquoting prices and undercutting quotes because they lack visibility into the true costs of materials.

But even if a generic CRM helps with giving you visibility, your reps would still need to get approval for every quote from the manager. So it doesn’t really improve the workflow or reduce time. 

Meanwhile, in a specific software for construction material producers, you can set up guardrails. This allows only the quotes that fall below the set threshold to get flagged, helping your team quote faster, while also ensuring that your team isn’t undercutting the prices. 

Section 4: Is it built for construction materials (vertical) or generic (horizontal)?

As we briefly mentioned before, if you use a generic CRM, you’d need to spend a lot of additional resources to make it work for your business. We have seen companies invest $50,000 in a horizontal CRM system because it promises efficiency and growth, only to spend over $100,000 every year just to keep it running.

Whereas a vertical CRM like Slabstack comes with built-in features your business needs, without having to invest additional resources. This includes: dispatch system integration, live material pricing, dynamic quoting, and margin control tools to protect profitability.

Section 5: Does it offer forecasting and sales intelligence?

If you really want to improve your margins and profitability, you need more than just visibility into data. You need a CRM that can analyze that data and help you make smarter decisions. 

That’s another feature to look for when choosing a building material supplier software. 

Because forecasting turns quotes into early demand signals that help producers anticipate workload, adjust pricing strategies, and plan plant or fleet capacity ahead of time. And while you can still do these things manually, the right CRM can deliver these insights automatically without requiring separate reports, manual data pulls, or expensive add-on modules. 

This way, forecasting becomes part of your daily operations, not an extra burden.

Section 6: Will your sales reps actually use it?

You can look for all the CRM features that look good on paper, but if your team doesn’t use them, they are of no use. Even worse, if your team has to spend hours every week just to make the CRM usable or integrate it into their existing workflows, you might end up wasting more time than even manual systems. 

Therefore, another important question to ask is if the CRM fits into your workflow. Is it modern, intuitive, and customizable? Can your team use it from day 1 without requiring multiple hours of training or customization? 

Once this is clear, the next question is what it all comes down to. 

Section 7: What’s the ROI timeline?

Let’s be real: You’d only invest in a CRM if it can get you the ROI you want, in the timeframe you need. With generic CRMs, it can take up to 12 to 18 months to see the first signs of return. And even then, you’ll have to spend time and resources on customization and heavy consulting.

On the other hand, many suppliers see a full return on their investment within 60 days of going live and improve their quoting accuracy to near 100% with Slabstack. 

Let’s understand how this happens in more detail below. 

Why Slabstack is the right CRM for material suppliers

All 7 questions that we listed above point to one reality: most generic CRMs or bolt-ons can’t meet the needs of heavy building material suppliers. They’d require heavy customizations, additional resources, and even then, you’d have to wait up to 18 months to see the ROI. 

That’s why Slabstack is the #1 sales and business management platform for concrete, aggregates, and asphalt producers.

Our platform unifies quoting, offers dynamic pricing, forecasting, and margin protection in one purpose-built system. You also get: 

From day one, it helps your team quote faster, protect margins, and eliminate the hidden costs that come with spreadsheets or generic CRMs. You don’t pay extra for users, implementation surprises, or endless customization. 

Have any other questions you need answered before choosing? Get in touch with our team, and we’d be happy to answer all of them.

Explore more insights and guides from our experts

1. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?

2. Building Materials Sales Training: 5 steps to coach your sales team on profit vs volume

3. How to Handle Construction Material Price Volatility as Suppliers (2025)

4. Cost Management for Construction Material Suppliers: How Hidden Costs May Be Eroding Your Margins

5. Skills Every Concrete Sales Rep Needs to Win More Deals

6. Configuring Manufacturing Quotes: How Faster Quoting Helps Construction Suppliers Close More Deals

In construction material supply, speed with accuracy often determines who wins the job and who gets left behind. Whether you’re selling ready-mix, asphalt, or aggregates, getting the right quote to a contractor first can be the difference between winning the job or watching it go to a competitor. 

But for too many suppliers, slow quoting is still the norm. Spreadsheets, legacy CRMs, and delayed approvals are silently costing deals and margin.

Another issue is that suppliers often think they have to choose between speed and quote accuracy. But speed and accuracy aren’t mutually exclusive. 

With the right systems in place, your team can quote quickly and confidently, delivering proposals that win work and protect profit. In this blog, we’ll explore how construction material suppliers can modernize their quoting process and close more deals without compromising their bottom line.

Why quoting speed matters for construction material suppliers

No matter what building material you’re supplying, contractors want numbers they can rely on, and they want them quickly. The supplier who answers first often becomes the default choice.

Whether it’s ready-mix, asphalt, or aggregates, quoting quickly and accurately is what earns the trust (and business) of contractors. These customers are moving fast, and if your sales team can’t keep up, they’ll find a supplier who can. 

Across all material types, the impact of slow quoting is the same: fewer wins, more undercutting, and eroded margins.

Before we tell you the solution to these problems, let’s look at where the biggest quoting bottlenecks happen and what’s at stake. 

What are the risks of slow quoting?

Slow quoting leads to outdated pricing, internal undercutting, and lost deals.
And most suppliers don’t notice the impact until it’s too late. Let’s take a detailed look at this. 

Outdated cost data

When reps are quoting off old price sheets, the numbers might no longer reflect your actual cost structure. That $120/yard quote might sound good until you realize the price of cement jumped last week.

Internal underbidding

Without visibility into each other’s quotes, reps accidentally undercut one another. One slashes $5/ton to win a job, another hears about it and drops even lower. This race to the bottom isn’t just driven by competitors; it’s happening between your own reps.

Delayed revisions and approval chains

A customer asks for a change to a mix design. Instead of turning it around in minutes, your team waits hours or days because the update needs to go through multiple layers of manual approval.

These quoting delays don’t just slow down sales; they chip away at profit, too. 

Outdated costs lock in lower margins, internal undercutting drives prices down across teams, and revision delays frustrate customers, sending them elsewhere. But when you speed things up with systems built for accuracy and efficiency, those problems start to disappear.

The quoting speed advantage (how faster proposals win deals)

In the construction material supplier industry, the first accurate quote usually wins. But speed alone isn’t enough; your quote also needs to be reliable.

When your team delivers accurate quotes quickly, customers start relying on you. 

They stop shopping around and send more work your way. Being able to turn around revisions just as fast reinforces that trust.

When you’re able to respond in minutes, it signals that your team is dependable and on top of the details. Over time, this responsiveness adds up. Customers come back because they trust you and find you reliable and easy to work with.

That’s how speed, consistency, and clarity create lasting relationships and more reliable revenue for your business. 

How to protect your margins while quoting faster

Moving quickly is only valuable if you're also quoting accurately; otherwise, it can kill your profit margins. That’s why speed has to be paired with systems that provide real-time data, automation, and the right controls to keep margins intact.

With the right system, this all happens behind the scenes. Your reps stay fast, and your margins stay intact.

So what does this look like in action?

How Slabstack helps suppliers quote accurately 

Slabstack is built specifically for construction material suppliers. We’ve studied where quotes get delayed, where margins get lost, and where reps lose time. And we’ve built tools that solve those issues.

Centralized cost data

Slabstack allows live inputs from dispatch systems like Command Alkon and Sysdyne to feed directly into the quoting workflow. 

That means pricing for cement, fuel, SCMs, and other key materials reflects real-time conditions at the moment a quote is created. It also gives sales teams the ability to quote with precision at the mix design level, ensuring that the right products are being priced for the job. 

This level of detail and real-time data replaces outdated spreadsheets and manual work, helping teams avoid margin loss and quoting errors.

Dynamic pricing that adjusts with your costs

Our system automatically applies updated prices and ensures every quote reflects your true cost structure. This helps eliminate the need for spreadsheets and manual lookups, streamlining the entire quoting process from start to finish.

Templates for speed and accuracy

With Slabstack, your team can create complex quotes in minutes using standardized templates. No more hunting for old quote formats or re-entering line items.

Slabstack isn’t just building material supplier software. It’s a full sales intelligence platform. 

It helps you forecast demand, track pipeline by rep or region, and make better pricing decisions with a clear view of your data. Teams who use Slabstack see a 90% reduction in their manual entry, and see up to $200k+ profit gains per plant! 

Here’s what one of our customers, Carew Concrete, has to say: 

“We chose Slabstack because it isn’t just a tool for today; the team is committed to building the features the ready-mix and aggregate business has always needed.”

Book a demo with our team and see how fast, accurate quoting can help your team win more business, without sacrificing profitability.

Explore more insights and guides from our experts 

1. Horizontal vs Vertical CRM: The hidden costs for construction material suppliers.

2. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?

3. Building Materials Sales Training: 5 steps to coach your sales team on profit vs volume

4. How to Handle Construction Material Price Volatility as Suppliers (2025)

5. Cost Management for Construction Material Suppliers: How Hidden Costs May Be Eroding Your Margins

6. Building Materials Sales Training: 5 Steps to Coach Your Sales Team on Profit vs Volume

7. 5 Skills Every Concrete Sales Rep Needs to Win More Deals 

Construction material sales isn’t what it used to be. You can’t just rely on cold calls or gut instincts anymore. In 2025, you’re expected to juggle customer demands, pricing data, freight impacts, and fast-moving digital systems, all while protecting margin in an industry where every penny counts.

But sales reps in the construction material industry, who rely only on traditional methods like spreadsheets often get slowed down, leaving gaps in margin protection and opening the door for competitors. On the other hand, the reps who win are the ones who adapt, using data, precision, and responsiveness as everyday habits.

In this blog, you’ll see the 5 essential skills you need to quote smarter, protect margin, and win more deals in 2025, with the right tools to back you up.

Skill #1: Quoting with live pricing and margin awareness

Quoting has always been the backbone of a sales rep’s job. Everyone knows that getting the price right matters, but in 2025, quoting has become more complex than ever. Construction material prices are volatile and can change daily, and freight charges add another layer of volatility. 

What used to be handled with a static spreadsheet is now a moving target, and sales professionals who don’t adapt risk either eroding their margins or losing the deal entirely.

That’s why this is the first skill on the list. More than relationship-building or even speed, quoting is where profitability is won or lost today. Modern reps need to:

When reps can manage their costs well and pull live costs directly into a quote, they eliminate errors, speed up turnaround, and protect the bottom line. 

Skill #2: Learning from every deal - won or lost

In too many organizations, win/loss data sits in a manager’s spreadsheet and never reaches the sales team. But top-performing reps take ownership of their outcomes. They review past deals by customer, region, or product to see what worked and especially what didn’t.

Learning from every deal means:

This discipline turns every lost deal into a chance to refine strategy and every win into a playbook for future success. And once sales reps have the insight, speed becomes their biggest advantage.

Skill #3: Speed and responsiveness

In the construction materials industry, the first accurate quote often wins. Customers rarely wait around for multiple bids anymore, so if you can’t provide a clear, competitive number quickly, they’ll move on. 

What’s changed in 2025 is the expectation for precision and speed happening together. Material costs fluctuate daily, so a sales professional can’t just be the first to reply; they need to be the first with an accurate, defensible quote.

That pressure has made responsiveness a make‑or‑break skill. 

The strongest reps don’t just answer calls fast, they use digital tools to strip delays out of the quoting process. Instead of sending a rough estimate and fixing it later, they come back with a quote that’s both immediate and trustworthy. 

That combination of speed and accuracy reassures customers that you know the construction materials business and can be relied upon. And once you can move fast, the next challenge is making sure nothing slips through the cracks. 

Skill #4: Relationship management and digital discipline

Strong relationships still matter a lot, but relying on your memory or a notebook isn’t enough. Modern reps balance personal trust with digital tracking to stay consistent and organized. Every interaction needs to be logged, followed up, and connected to the bigger customer profile.

That means:

The benefit is that you don’t have to keep every detail about a prospect in your head—your CRM holds the history, reminders, and next steps for you. That frees reps to spend more time on higher‑value tasks, like preparing for meetings or shaping the right proposal, instead of worrying about when they last called a customer.

Skill #5: Internal collaboration and pricing consistency

And finally, the last but equally important skill is internal collaboration and pricing consistency. Because nothing erodes margin faster than internal price undercutting—when one rep unknowingly quotes lower than another on the same customer. 

Without visibility into shared data, sales reps end up competing against their own teammates, and customers quickly spot the inconsistencies. Once pricing feels unpredictable, trust disappears, and the producer looks disorganized.

The best-performing professionals avoid this by working in shared systems where everyone sees the same live costs and guardrails. Instead of wondering what their colleagues are quoting across town for aggregates or asphalt, they can check the system and stay aligned. 

Plus, when internal collaboration is strong, sales teams present a united front externally, and margins are protected instead of chipped away by accidental undercutting.

But developing these 5 skills takes more than discipline. Even if you’re the most talented rep, you can only go so far if you work in disconnected spreadsheets or juggle manual updates. To put these skills into practice, you and your team need a system that supports you—one place where live costs, guardrails, and customer data all come together. 

That’s where Slabstack comes in.

How Slabstack helps sales reps quote with confidence

Slabstack is the #1 sales and business management platform for concrete, aggregates, and asphalt producers. Our platform equips construction material suppliers’ sales reps with a CRM and quoting platform built for this industry:

With Slabstack, sales teams reduce up to 90% of their manual entry work and spend less time digging for numbers and more time closing profitable deals. 

Instead of managing spreadsheets, reps can focus on what matters most: building relationships, quoting with confidence, and winning business.

Ready to put these skills into action? Give your reps the tools they need to quote smarter and close faster. Book a demo with Slabstack and see how you can equip your team to win more profitable deals in 2025.

Explore more insights and guides from our experts 

1. Horizontal vs Vertical CRM: The hidden costs for construction material suppliers.
2. 5 hidden issues that are killing your profit margins as a building & construction material supplier.
3. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?
4. How to choose building material supplier software that pays off.
5. Building Materials Sales Training: 5 steps to coach your sales team on profit vs volume

Author: Aymeric Halvarsson

Material costs in construction rarely stay the same for long. Cement, diesel, and freight rates can change from week to week, sometimes even daily. Despite this, many suppliers continue to rely on outdated price sheets or spreadsheets, quoting numbers that no longer accurately reflect their actual costs. This leads to shrinking margins, lost bids, and sales teams stuck trying to reconcile the gap.

Dynamic pricing changes that by keeping quotes aligned with current costs, protecting profitability, and enabling sales teams to act quickly without losing accuracy. 

In this article, we’ll look at what dynamic pricing means for construction suppliers, why static pricing creates risk, and how to approach putting it into practice.

What is dynamic pricing in construction materials?

At its core, dynamic pricing is the ability to adjust your prices in real time based on changing input costs, market conditions, and defined profit guardrails. While it’s common in industries like e-commerce or hospitality, construction suppliers have been slower to adopt it, even though the payoff can be substantial.

In our industry, dynamic pricing isn’t about sudden, unpredictable spikes you might see in consumer services like ridesharing; it’s about steady, rules-based adjustments that protect your margins. It’s about maintaining profitability by:

When every rep is working from the same current data, you remove guesswork and internal underbidding. That means fewer surprises when costs rise and better consistency across your sales team. To understand the importance of dynamic pricing, let’s take a look at how static pricing erodes your profits. 

Why is static pricing risky for construction suppliers? 

Many suppliers default to static pricing, keeping the same rates for weeks or even months regardless of cost changes, because it seems straightforward. In practice, this approach quietly eats into profit. Here’s why it’s such a silent margin killer:

Imagine quoting $130 per yard when your current cost is $135—what looked like a healthy price on paper is actually locking in a loss because your costs have already climbed past your outdated rate. That’s $5 of margin gone instantly. Over hundreds or thousands of yards, it’s the difference between a profitable quarter and a loss.

But the good news is that opting for dynamic pricing eliminates these pitfalls. Let’s look at the benefits.

Benefits of dynamic pricing in B2B construction 

Dynamic pricing isn’t just about protecting margins; it’s also a way to make your sales process more resilient and informed. When implemented well, it helps your team make faster, more confident decisions. Here’s how. 

Margin protection without slowing quotes

Built-in guardrails ensure every quote meets your minimum profit targets. Instead of slowing reps down with manual checks, the system enforces discipline automatically.

Consistency across the sales team

When every rep draws from the same live cost data, you eliminate the risk of internal undercutting and build customer trust through uniform pricing.

Less need for approvals

Approval bottlenecks disappear with dynamic pricing because alerts trigger only when a quote breaks a defined threshold, freeing managers to focus on strategic deals instead of routine oversight.

Pricing intelligence

Detailed tracking of pricing patterns across customers, regions, and reps turns every quote into usable market insight, helping you refine strategies and spot opportunities before competitors do.

These benefits add up quickly, showing that dynamic pricing is more than a cost control tool, it’s a competitive advantage. But how do you implement it in your business? Let’s find out. 

How to get started with dynamic pricing for your business?

Making the shift from static to dynamic pricing works best when you break it into clear, practical steps. 

Finally, choose technology that fits naturally into your existing workflow. Because doing all of this manually—tracking live cost changes, applying pricing rules, and keeping dispatch in sync—can consume hours each week and still leave room for errors. 

The right tool should pull in live cost data, apply your pricing logic automatically, and integrate directly with your dispatch systems so nothing slips through the cracks.

This is exactly where Slabstack comes in, eliminating manual busywork while keeping every quote accurate and profitable.

Dynamic pricing software for construction suppliers: How dynamic pricing works with Slabstack

Slabstack was built specifically for construction material suppliers, with dynamic pricing at its core. Instead of pulling prices from emails or spreadsheets, Slabstack automatically:

Relying on yesterday’s numbers in a market that shifts daily is a fast way to lose profitability. With Slabstack, dynamic pricing works in the background as a safeguard—continually keeping quotes accurate, competitive, and profitable, while allowing your team to move quickly without extra steps or delays.

Ready to see it in action? Book a demo today and find out how Slabstack can help you protect margins and close deals faster.

Explore more insights and guides from our experts 

1. Horizontal vs Vertical CRM: The hidden costs for construction material suppliers.

2. 5 hidden issues that are killing your profit margins as a building & construction material supplier.

3. How to handle construction material price volatility as suppliers (2025).

4. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?

5. How to choose building material supplier software that pays off.

6. Building Materials Sales Training: 5 steps to coach your sales team on profit vs volume

Author: Aymeric Halvarsson

Sales in the construction material industry isn’t like selling software or consumer goods. You’re not just moving units, you’re managing tight margins, volatile input costs, complex logistics, and real-time pricing. 

And yet, many sales teams still default to a single metric: volume.

“Sold 2,000 yards!” might sound like a win. But if that job was quoted a dollar too low, you may have just worked harder to earn less.

Unlike other industries, where discounts can be absorbed or made up with upsells, every dollar off in ready-mix or aggregate quoting cuts directly into thin margins. 

Sales reps rarely see the true impact of pricing decisions, because most quoting tools don’t show margin in real time, and most sales processes don’t reward profit-focused behavior.

But there are ways to fix this. In this blog, we’ll walk through why sales in this industry is different, what most producers get wrong when coaching their reps, and how to shift the conversation from “yards sold” to “dollars made.” 

By the end, you’ll have a clear playbook for enabling your sales team to close more profitable work.

Why sales reps default to volume-first thinking 

Many building materials suppliers unknowingly train their sales teams to think in terms of only volume. Here's why.

Traditionally, reps are evaluated on how many yards they sell, how many quotes they send, or how often they win. Profitability rarely enters the conversation.

And because most quoting tools don’t show live margin, reps quote fast and blind. With managers too busy to check every deal, those blind spots go unchecked. Over time, being "competitive" becomes shorthand for being the lowest price, even when it hurts the business.

Let’s look at how you can turn this around.

Step 1: Shift what you measure

The first step is to shift the focus to the right metrics because what you track is what your team will prioritize.

If your reps only see yardage, they'll chase yardage. But if they see margin trends and customer value by job, they’ll start thinking like business owners.

Displaying margin trends by customer and region helps reinforce margin-focused behavior without increasing admin overhead. When reps understand how their quoting decisions impact profitability across different accounts and territories, they can start adjusting their approach to drive smarter outcomes.

Once the reps can see the numbers, the next step is helping them interpret what those numbers mean for the business.

Step 2: Train with real job examples 

Abstract metrics don’t stick. Real job walk-throughs do a better job of connecting numbers to real business outcomes.

Set aside time in your weekly or monthly sales meetings to unpack past jobs with the team. Use a pair of jobs with similar volume as your teaching tool, one where you made a strong margin and one that underperformed. 

Then break down what happened in each. 

How did delivery costs, fuel, raw material prices, or unexpected job changes affect the end result? Use visuals and numbers to help your reps see how their quoting decisions play out in the real world. Because when they understand how two seemingly similar jobs can lead to very different results, they become more thoughtful in how they quote the next one.

Next, let’s look at how to put structure around pricing decisions, without creating bottlenecks or slowing your reps down.

Step 3: Set quoting guardrails (and stick to them) 

The next step in training your sales team to drive profitability is to set margin floors based on product, geography, or customer type. 

For example, a standard mix in a core market might have a 12% minimum margin, whereas a specialty mix in a competitive metro area might be adjusted to 8%. The goal here is to prevent unprofitable quotes from slipping through unnoticed.

To do that, set clear rules: quotes below a certain threshold should be flagged and reviewed. You can also set automatic approvals for quotes above the margin floor to keep deals moving. The key is reducing risk without introducing new bottlenecks.

By enforcing quoting discipline through clear thresholds and streamlined review processes, you make sure every job contributes to your margin targets and does not undermine them.

Once those rules are in place, you can begin aligning your compensation and recognition programs to reinforce margin-minded behavior, not just volume wins.

Step 4: Align incentives with profitability 

If your compensation plan only rewards revenue, reps will chase revenue, even if it means sacrificing margin.

Instead, tie bonuses to outcomes like:

These metrics encourage reps to think more strategically about which jobs they pursue, and how they price them.

But none of these coaching strategies we’ve discussed above will stick if your sales team doesn’t have the systems to support them. 

For coaching to translate into consistent performance, your team needs quoting systems that reinforce what you're teaching. Margin visibility, quoting controls, and access to accurate cost data give your reps the clarity they need. 

Step 5: Give your team the right tools

Most reps aren’t ignoring margin, they’re just quoting without the right visibility.

That’s because spreadsheets and horizontal CRMs don’t give sales teams the information they need to price jobs with confidence. 

They often lack real-time cost data, don’t enforce margin rules, and provide little visibility into how quotes are performing. As a result, reps can move fast but miss the mark when it comes to protecting profitability.

Tools designed specifically for the concrete industry, like Slabstack, solve this.

They show margin impact live, apply rules automatically, and reduce manual approval delays. More importantly, they provide sales managers with clear insight into quoting patterns and performance across teams, regions, and job types.

Read on to know more. 

Empower your reps to sell smarter with Slabstack

A quoting system is only useful if it helps your reps price confidently and your managers track performance with clarity. That means surfacing real-time costs, embedding margin rules into the workflow, and giving both reps and leaders visibility into what's working.

Slabstack does all of this by showing live margin inside every quote, enforcing quoting thresholds automatically, and tracking quote performance by job, customer, and region. It also routes low-margin quotes for approval, ensuring speed without sacrificing control.

With these features built in, Slabstack helps your team quote more accurately, act faster, and close more profitable work.

Book a demo to see how it works and use it to help your team drive more revenue. 

Explore more insights and guides from our experts 

1. 5 hidden issues that are killing your profit margins as a building & construction material supplier.

2. How to handle construction material price volatility as suppliers (2025).

3. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?
4. How to choose building material supplier software that pays off.

5. Why chasing volume hurts ready mix concrete profit margins

In ready-mix concrete, chasing more volume might seem like the fastest way to grow revenue. But beneath that logic is a hidden cost that’s often ignored: profit margin erosion.

Consider a familiar scenario. 

A sales rep drops the price by just $1 per cubic yard to win a subdivision pour. Seems harmless, right? But by the time that job is completed, the plant’s trucks have run extra shifts, cash flow is squeezed, and the total profit hasn’t budged; if anything, it’s shrunk.

This blog unpacks the numbers behind that decision and how producers can shift from price-first to margin-first quoting.

The math behind margin erosion

Before we get into strategies, let’s look at the numbers that drive ready mix profitability and how even a small change can lead to margin erosion.

Material (or gross) margin per cubic yard = (Revenue/yd – Material Cost/yd)

This margin is the single most important number for a concrete producer. It’s what’s left to cover fixed costs, profit, and reinvestment after paying for raw materials. Even a small dent in it can quickly scale into a major hit across high volumes.

Here’s a breakdown with an example:

Say you’re selling at $160/yd with a cost of $72/yd. That’s an $88 margin, or 55%.

If you drop your price to $159,  your margin also drops to $87. To earn the same $1,000 in profit, you now need to pour more yards.

Read on to understand this in more detail. 

The “$1-drop” formula: Why low-margin jobs are unsustainable

What does a $1 discount actually cost your business? It’s easy to overlook how much impact a small discount has on overall profitability, but it adds up faster than you think.

Here’s the formula to calculate how much extra volume you’ll need to pour just to break even: 

Break-even yards = (Current margin ÷ (Current margin – $1)) × Current volume

Let’s walk through an example:

Now, drop your price by $1. Your margin becomes $87.00 per yard.

To make the same $4.400 million profit, you now need to deliver 50,575 yards—an increase of 575 yards or 1.15% more volume.

At first glance, 1.15% might not seem like much. But that’s 575 more cubic yards your trucks need to haul, your team needs to batch, and your plant needs to produce, with no increase in profit. 

And that’s assuming all your costs stay flat, which they rarely do.

For producers with thinner starting margins, the volume increase needed is even higher. A lower margin means the cost of discounting compounds even faster.

To avoid this, you might think that adding more volume will solve the problem. But in most cases, that added volume comes with higher costs, tighter cash flow, and capacity strains that erode the very profits you're trying to preserve. 

Why “we’ll make it up on volume” doesn’t work 

On paper, chasing more work seems like a smart hedge. But in reality, it strains every part of your operation.

Read our blog on Why Undercutting Prices Will Kill the Concrete Industry to understand more about the implications of undercutting your prices. 

If you recognize this pattern in your own business, there are ways to quote smarter and protect your margins. 

How smarter producers protect margins: Construction materials pricing best practices 

The best ready mix companies aren’t winning every job. They’re winning the right ones.

Here’s how they do it:

But they aren’t doing all this manually; they’re using tools built for this kind of work. 

Construction materials pricing software for sustainable building practices: How Slabstack helps

Slabstack is a quoting and CRM platform purpose-built for the construction materials industry. Unlike generic tools, it’s designed around the specific needs of ready mix producers—delivering real-time cost visibility, margin guardrails, and integrated quoting workflows.

With Slabstack, producers get the visibility and control they need to quote fast, without losing margin.

Here’s how we help: 

In this business, every dollar counts. And dropping your price by one dollar can quickly turn into thousands in lost profit.

Chasing volume might win you more work, but at what cost? The smarter move is to focus on margin: protect it, track it, and quote with confidence.

If you’re ready to move from guessing to knowing, from reactive to proactive, Slabstack can help.

Explore more insights and guides from our experts 

1. Horizontal vs Vertical CRM: The hidden costs for construction material suppliers.
2. 5 hidden issues that are killing your profit margins as a building & construction material supplier.
3. How to handle construction material price volatility as suppliers (2025).
4. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?
5. How to choose building material supplier software that pays off. 

In the ready-mix concrete business, competition is fierce and margins are thin. It’s tempting to slash your prices to win the next big project or to keep a long-time customer happy. 

But over time, this approach doesn’t just hurt your business, it chips away at the entire industry’s health.

In this blog, we’ll look at why undercutting prices is a trap and how you can protect your profitability and reputation by shifting to a value-based pricing strategy.

The hidden cost of always lowering your price to win a job

On the surface, discounting seems harmless. One small price cut to secure a deal feels like a smart move in a competitive market.

But here’s where it gets dangerous: once you lower your price, it becomes nearly impossible to bring it back up. Competitors match your discount, and before you know it, the entire market expects concrete at that new, unsustainable price.

Imagine this scenario: Producer A reduces their price by $5 per yard to win a project. Their competitors quickly match that price to stay relevant. Eventually, $5 per yard becomes the new baseline, and everyone’s margins shrink. When it happens over and over again, nobody wins.

Price cuts also erode trust. When customers see prices fluctuating, they question your reliability and the real value of your services.

As we’ll explore next, these discounts don’t always create the customer loyalty you hope for.

Why your customers don’t always benefit from your discounts

Many producers believe that low price is the only thing their customers care about. But when you look closely, you’ll find most buyers are willing to pay more for reliability, consistency, and peace of mind.

Lowball pricing often comes with tradeoffs like:

Over time, those issues cost your customers more than the discount ever saved them.

When you focus only on offering the lowest price, you miss the chance to position yourself as a dependable partner—one who keeps projects running smoothly and on schedule.

The true cost of discounting goes far beyond the immediate sale. It sets you up for a cycle that's hard to escape and doesn’t always translate to increased profits. Here’s how. 

How choosing volume does not equal profit for your business

It’s easy to think that winning every deal and keeping your trucks busy means your business is thriving. But high volumes don’t guarantee healthy margins.

When you cut prices to win more jobs, your cash flow suffers. You’re moving more concrete, but at lower profits per yard. And every time you do it, you set a new benchmark that erodes future profitability.

Consider this: losing just $2 of margin per yard on 100,000 yards of concrete equals $200,000 in lost profit. That’s money you can’t reinvest in equipment, technology, or people.

Read our blog on cost management for construction material suppliers to understand how hidden costs may be eroding your profits.  

So, what is the alternative to not cutting your prices? Value-based pricing. 

The case for value-based pricing in concrete supply

Value-based pricing is the opposite of reactive discounting. Instead of racing to the bottom, you focus on delivering and communicating the value your business provides.

At its core, value-based pricing means quoting based on service quality, reliability, and the total impact you have on your customers’ projects.

Producers who succeed with this approach do a few things differently:

When you take this approach, you’re not just another commodity vendor. You become a trusted partner. 

For example, you can explain to a customer that your pricing allows you to properly staff every job, maintain reliable equipment, and resolve issues before they escalate.

This peace of mind is something no discount can replace.

But quoting the right price in a fairly in a dynamic market, isn’t always simple. That’s where Slabstack comes in.

How Slabstack helps you quote confidently with value-based pricing

Many producers discount because they lack visibility into their true costs and margins. It feels safer to offer a lower price than risk losing a deal.

Slabstack changes that. With our CRM and quoting platform built for ready-mix and concrete suppliers, you can:

When your team has the right tools, you don’t need to compromise on price to compete. By leading with transparency, discipline, and a focus on long-term value, you can set a higher standard.

And as a result, the concrete industry doesn’t have to accept shrinking margins as inevitable. 

Ready to see how much margin you could protect? Book a demo or request a cost analysis today.

Explore more insights and guides from our experts 

1. Horizontal vs Vertical CRM: The hidden costs for construction material suppliers.

2. 5 hidden issues that are killing your profit margins as a building & construction material supplier.

3. How to handle construction material price volatility as suppliers (2025).

4. Can supplementary cementitious materials (SCM) or alternative cement unlock cheaper, greener mixes nationwide?

5. How to choose building material supplier software that pays off.

Author: Aymeric Halvarsson

Most construction material suppliers think they have a clear handle on their costs. 

But in reality, hidden losses from outdated pricing, internal underbidding, and slow approvals quietly drain hundreds of thousands in profit every year from their business.

In this article, we’ll break down where these hidden costs live, why they’re so easy to overlook, and how you can finally get control before they eat away your margins. But first, let’s start with understanding what cost management means for material suppliers. 

What does cost management mean for material suppliers? 

At its core, cost management is about knowing exactly what it takes to deliver a job profitably. For construction material suppliers, that means tracking every element of your cost structure—materials, fuel, trucking, plant overhead, and your target margins.

But keeping track of everything isn’t easy. 

Unlike many industries, pricing in the building material supplier industry can swing dramatically from week to week as it depends on too many variables, like fuel surcharge and raw materials. Regional delivery zones and plant-level variations make things even more complex.

For example, a surcharge buried in a delivery fee or the cost of shipping from a plant that’s unexpectedly at capacity can quickly turn a profitable job into a money-loser.

As one of our experts, Matt Jetmore puts it:

“One of the big things that people don’t realize is when you don’t have good visibility, you end up quoting as if you’re always shipping from the closest plant. But sometimes you’re at capacity, and you have to ship from a plant that’s 40 miles away, and nobody updates that cost. So you’re immediately upside down on the job.”

This is why clear, real-time cost visibility is crucial for building and construction material suppliers. 

Let’s look closer at how these hidden costs quietly erode profit, before we explain how you can get better visibility. 

5 ways not understanding your costs as a supplier erodes profit

You may feel confident in your pricing process. But if you’re relying on outdated tools or incomplete data, these five issues are likely impacting your bottom line.

1. Outdated and static pricing

Many suppliers still depend on static spreadsheets or monthly price sheets to guide quoting. These documents can’t keep pace with fast-moving changes in cement, diesel, and additive prices.

When costs rise in the weeks between updates, you end up locked into delivering materials at a loss.

Consider this scenario: a sales rep prepares a quote on May 1 using cement priced at $120 per ton. By May 15, the price jumps to $130—but no one updates the quote. The customer accepts, and just like that, your margin evaporates.

When this happens repeatedly, underquoting chips away at profit, one job at a time.

2. Internal undercutting

Without shared visibility into live quotes, sales teams often undercut each other without even realizing it. One rep hears a competitor offered a better price and lowers their quote to stay in the running. Another rep does the same.

Here’s how this plays out. 

Imagine Rep A quotes $100 per yard. Rep B, unaware, offers $95 to the same customer. The customer uses this as leverage to negotiate down to $92.

Over time, this race to the bottom drags your average selling price below target margins, shrinking profits across the board.

And it doesn’t end there—lack of visibility keeps adding up and reducing your profit margins.

3. No real-time margin visibility

When you don’t have tools that show current costs and margins in real time, your teams are left guessing or relying on outdated reports.

Finance teams often discover margin erosion months later, when it’s too late to respond.

Picture this: at the end of the year, your finance team reviews performance and sees fuel surcharges quietly cut margins by 10%. They trace it back to jobs where freight and fuel escalators were not updated in the quoting system, causing each order to go out with underestimated costs. 

No one flagged it in time to adjust pricing, and that lost profit could have been prevented easily with live margin tracking.

4. No forecasting or demand planning

Many suppliers operate reactively, quoting without analyzing bid trends or seasonal patterns. Without forecasting, you can’t anticipate price spikes, plan inventory, or adjust quotes proactively.

Consider a surge in summer demand. Without forecasting, your team scrambles to cover orders, incurring rush fees and delays. Quotes go out late, and pricing suffers.

This ultimately results in missed revenue and lost trust with customers who expect reliable, timely service.

And even if you manage to quote accurately, there’s one more obstacle that most teams overlook. 

5. Delayed quote reviews and approvals

When there’s no structured process for fast reviews, quotes linger in inboxes while material costs change.

Imagine drafting a quote on Monday that sits in review for ten days. During that time, aggregate costs jump 8%. The customer signs the outdated quote, and you’re locked into the lower price.

Now imagine this happening multiple times a year, simply because you don’t have the right system in place to streamline approvals. 

Here’s how Matt Jetmore explains this lack of visibility:

“Most people think they’re pricing fine, but they don’t see that if you’re quoting 600,000 yards a year, even a dime off per yard adds up to $60,000. It’s death by a thousand cuts.”

So what can you do to finally get control of your pricing and improve your margins? 

How to build cost visibility into your daily operations?

To protect your margins, you need a few core capabilities working together every day.

Read our detailed blog on how to increase profit margins for more information.

But before you move ahead with applying these strategies, it's important to first check how much margin you may already be losing. This will give you a clear baseline and help you prioritize your next steps effectively.

Check how much margin you’re losing due to a lack of visibility  

Every outdated quote, slow approval, or hidden surcharge doesn’t just cost you cents; it quietly adds up to thousands or even millions a year.

If you don’t have the right systems in place, you simply can’t see what you’re losing.

That’s where Slabstack helps you uncover and recover lost profit by:

Speak with one of our experts today to see how much margin you could be saving—and what’s slipping through the cracks. 

By understanding the hidden costs and inefficiencies unique to your business, you can build a plan that not only recovers lost profit but also prevents future leaks before they start.

Book your cost analysis session