7 Questions to Ask Before Choosing a CRM for Construction Material Suppliers

If you run a concrete, aggregates, or asphalt supply business, you already know the quoting process isn’t as simple as punching numbers into a spreadsheet. 

Volatile material costs, tight margins, and the need to coordinate across dispatch, sales, and operations make the operations far more complex than what generic tools can handle.

Still, too many producers rely on generic CRMs like Salesforce or HubSpot, or bolt-on tools. These systems promise visibility but often end up creating workarounds and driving up admin overhead.

If you’ve already faced these issues with a generic CRM and are looking for the right tool, or simply want to switch from manual systems to a more organized one, this is the right blog for you.

Here are 7 questions to help you evaluate whether a CRM is truly built for your business. Let’s start with the most pressing one: does it handle live costs? 

Question 1: Does it handle live material costs and dynamic pricing?

One of the most important questions to consider before investing in a CRM for construction materials is whether it can handle live material costs and dynamic pricing. 

Because prices of cement, asphalt, aggregates, fuel, and SCMs change almost daily. And if your reps are still using last week’s prices to give out quotes, you might end up losing margins on a job that seemed profitable at first. 

Similarly, dynamic pricing enables you to adjust your prices in real-time based on changing input costs, market conditions, and defined profit guardrails. 

In practice, this looks like:

• Pulling real-time cost feeds for materials like cement, aggregates, SCMs, and fuel.
• Applying consistent markups and margin floors so every quote meets your profit targets.
• Auto-adjusting prices when input costs shift, without slowing down the quoting process.
  

To expect these features from a generic CRM requires a lot of customization, integrations, and maintenance from your side. You might end up spending more on these adjustments than on the software itself.

A better way is to use a specific CRM like Slabstack, which is built specifically for concrete, aggregates, and asphalt producers. With live material costs and dynamic pricing features, Slabstack helps producers get the latest prices and send out quotes more confidently. 

Section 2: Can it integrate directly with your dispatch system?

Another very specific issue that producers face is that they have to manually enter information from their existing tools into dispatch systems like Command Alkon or Sysdyne. So your team ends up spending their time filling data from one system to another, and even then, there are chances of human error. 

A CRM for construction materials like Slabstack allows live inputs from dispatch systems like Command Alkon and Sysdyne to feed directly into the quoting workflow and vice versa. 

Here’s how one of our customers, Carew Concrete, described this feature:

Section 3: Does it protect margins with guardrails?

The next question you should ask is if the CRM protects your margins with guardrails. 

In our industry, it’s easy to think that the more jobs you get, the higher your profits will be. So to win more deals, reps usually end up underquoting prices and undercutting quotes because they lack visibility into the true costs of materials.

But even if a generic CRM helps with giving you visibility, your reps would still need to get approval for every quote from the manager. So it doesn’t really improve the workflow or reduce time. 

Meanwhile, in a specific software for construction material producers, you can set up guardrails. This allows only the quotes that fall below the set threshold to get flagged, helping your team quote faster, while also ensuring that your team isn’t undercutting the prices. 

Section 4: Is it built for construction materials (vertical) or generic (horizontal)?

As we briefly mentioned before, if you use a generic CRM, you’d need to spend a lot of additional resources to make it work for your business. We have seen companies invest $50,000 in a horizontal CRM system because it promises efficiency and growth, only to spend over $100,000 every year just to keep it running.

Whereas a vertical CRM like Slabstack comes with built-in features your business needs, without having to invest additional resources. This includes: dispatch system integration, live material pricing, dynamic quoting, and margin control tools to protect profitability.

Section 5: Does it offer forecasting and sales intelligence?

If you really want to improve your margins and profitability, you need more than just visibility into data. You need a CRM that can analyze that data and help you make smarter decisions. 

That’s another feature to look for when choosing a building material supplier software. 

Because forecasting turns quotes into early demand signals that help producers anticipate workload, adjust pricing strategies, and plan plant or fleet capacity ahead of time. And while you can still do these things manually, the right CRM can deliver these insights automatically without requiring separate reports, manual data pulls, or expensive add-on modules. 

This way, forecasting becomes part of your daily operations, not an extra burden.

Section 6: Will your sales reps actually use it?

You can look for all the CRM features that look good on paper, but if your team doesn’t use them, they are of no use. Even worse, if your team has to spend hours every week just to make the CRM usable or integrate it into their existing workflows, you might end up wasting more time than even manual systems. 

Therefore, another important question to ask is if the CRM fits into your workflow. Is it modern, intuitive, and customizable? Can your team use it from day 1 without requiring multiple hours of training or customization? 

Once this is clear, the next question is what it all comes down to. 

Section 7: What’s the ROI timeline?

Let’s be real: You’d only invest in a CRM if it can get you the ROI you want, in the timeframe you need. With generic CRMs, it can take up to 12 to 18 months to see the first signs of return. And even then, you’ll have to spend time and resources on customization and heavy consulting.

On the other hand, many suppliers see a full return on their investment within 60 days of going live and improve their quoting accuracy to near 100% with Slabstack. 

Let’s understand how this happens in more detail below. 

Why Slabstack is the right CRM for material suppliers

All 7 questions that we listed above point to one reality: most generic CRMs or bolt-ons can’t meet the needs of heavy building material suppliers. They’d require heavy customizations, additional resources, and even then, you’d have to wait up to 18 months to see the ROI. 

That’s why Slabstack is the #1 sales and business management platform for concrete, aggregates, and asphalt producers.

Our platform unifies quoting, offers dynamic pricing, forecasting, and margin protection in one purpose-built system. You also get: 

• Unlimited users, so your entire sales, ops, and accounting teams can collaborate
• Live cost integration and margin guardrails
• Bi-directional dispatch sync and robust analytics

From day one, it helps your team quote faster, protect margins, and eliminate the hidden costs that come with spreadsheets or generic CRMs. You don’t pay extra for users, implementation surprises, or endless customization. 

Have any other questions you need answered before choosing? Get in touch with our team, and we’d be happy to answer all of them.

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