Slabstack, a leading CRM and sales intelligence platform for concrete and heavy building material suppliers, today announced that Matthew Jetmore has joined the company as Vice President of Strategy.
Jetmore brings a unique blend of front-line production and enterprise-software expertise to Slabstack. After growing up in his family’s concrete and aggregates business—serving in sales, dispatch, and finance—he sharpened his technical skills at Accenture. Leadership roles followed at Integra Software, Prairie Materials (Votorantim Cimentos), and Lauren Concrete, where he overhauled quoting workflows, introduced price-optimization processes, and managed multi-site operations across the Americas. As an independent consultant, he recently helped producers lift profitability through data-driven sales practices.
“Matthew has lived every pain point our customers face—from chasing margins with spreadsheets to coaching field reps who ‘don’t do computers,’” said Aymeric Halvarsson, founder and CEO of Slabstack. “His rare combination of producer P&L ownership and deep software-implementation skills will accelerate our mission to put easy, profit-focused tools in the hands of every building materials sales team.”
Slabstack addresses a critical gap in the building materials sector: many sales teams rely on spreadsheets or outdated CRM and quoting tools that are slow, prone to human error, and overlook key opportunities for price optimization. Slabstack integrates with dispatch systems to provide real-time cost updates for faster, more accurate quotes and seamless, error-free conversion of quotes to dispatch projects. Built-in dynamic pricing and margin controls can boost the overall profitability of building materials by more than 50%.
“I’ve run plants, reorganized sales teams, and wished for a tool exactly like this for years,” Jetmore said. “Slabstack listens, iterates fast, and delivers measurable dollars per yard—not just dashboards. Joining this team lets me help all producers find the extra two or three bucks of margin that too often slip away.
Producers can always try to cut costs, but if they don’t have a solid handle on their pricing and margins, they’re navigating in the dark and constantly at risk of losing money. Slabstack is the solution to that problem.”
As Vice President of Strategy, Jetmore will champion implementation excellence by shortening time-to-value and driving full-team adoption. He will also help shape the product roadmap with the firsthand operational insight needed to sharpen quoting, backlog forecasting, and price-management features, and scale Slabstack’s industry impact by steering the platform’s expansion beyond ready mix into aggregates, asphalt, and other verticals hampered by fragmented sales tools.