Concrete producers deal with constant changes in costs of fuel, cement or freight. Managing these shifts while keeping quotes accurate is tough, especially when teams rely on spreadsheets or generic CRMs not built for materials pricing. 

These tools slow down responses, cause pricing errors, and make it hard to protect your margins.

In this blog, we’ll explain how construction pricing software helps concrete producers manage live costs, quote faster, and stay in sync with dispatch. We’ll also cover how you can adopt one successfully in your business, and the ROI of good software. 

Why generic CRMs and spreadsheets can’t handle concrete pricing

Before we get into what modern pricing software does differently, it’s important to understand why traditional tools fall short for concrete producers. 

Here’s where they break down. 

1. No live data integration

Every time cement or diesel prices change, someone in your team has to manually update the numbers (if they even do it). One missed edit can throw off every quote built that week. These delays show down your team, and eat into your profits because quotes often go out based on outdated data. 

2. Lack of dispatch visibility

Without seeing delivery schedules, sales reps can promise timelines that dispatch can’t fulfill. That disconnect leads to last-minute scrambling, rescheduling, and customer frustration.

3. No margin guardrails

When quotes are built manually, there’s no automated way to enforce margin floors. Reps may undercut each other trying to win deals, eroding profitability across projects.

Spreadsheets and horizontal CRMs require expensive customization to bridge these gaps, and even then, they rarely connect quoting and dispatch data seamlessly. 

So what’s the alternative? 

How can pricing and estimating software for concrete producers help

Switching to a software designed specifically for concrete producers simplifies and strengthens the entire quoting process. Instead of scattered spreadsheets and inconsistent data, your team works from a single connected platform where pricing, quoting, and dispatch stay in sync in real time.

Here’s what that looks like in practice:

Dynamic pricing for margin control

Pricing software gives concrete producers real-time updates on cost data from dispatch or ERP systems, including cement, supplementary materials, fuel, and freight. 

This means every quote reflects actual, current costs rather than outdated estimates.

For example, when fuel prices rise unexpectedly midweek, the system automatically refreshes the cost data across all quote templates. Sales reps don’t need to dig through spreadsheets or send emails to confirm prices. 

They can build a quote that already includes the updated figures. Managers can also define margin thresholds, so the software flags quotes that fall below acceptable profit levels.

Automated quoting workflows

Another way pricing software helps concrete producers is that it automates the quoting process. In traditional methods, your sales rep might first dig through documents to find actual costs. Then, they would spend time creating a quote. And finally, would wait for managers to approve the prices before sending them to the customer. 

The right software provides you with templates that make it easy to generate accurate quotes in minutes. Automated approval routing ensures any quote below the margin threshold gets flagged instantly, keeping everyone accountable without slowing down turnaround.

Two-way dispatch integration

A good pricing and quoting system also connects directly to your dispatch operations. When a quote is accepted, it automatically creates or updates a delivery ticket in the dispatch schedule. 

For instance, if a customer confirms a 200-yard pour for Friday morning, the system immediately reserves the trucks and batching capacity needed for that slot. Dispatchers can then see confirmed orders without re-entering information, reducing the risk of double-booking or missed loads.

This integration keeps sales and operations aligned.

Forecasting and sales intelligence 

This is often the most overlooked part of adopting a software designed specifically for your concrete production business. 

When you’re using spreadsheets or a horizontal CRM, you only get surface-level information about your business. You might have data, but someone in your team has to sit for hours to make sense of it. 

That leaves very little time to actually plan business growth or forecast industry trends. 

But with a specific, concrete software, you can gain visibility into your full sales pipeline. It allows you to see win/loss trends by customer or region, monitor quote-to-order ratios, and plan production with confidence. These insights help you anticipate demand instead of just reacting to it.

Ease of use and mobile access 

Concrete sales reps often meet contractors on-site, have to check pour schedules, or need to update quotes while traveling between jobs. 

Generic CRMs aren’t built for these conditions. They require multiple logins, slow syncing, or desktop-only access. Purpose-built pricing systems solve that by allowing reps to work seamlessly from tablets or phones, keeping them connected to dispatch, pricing, and approvals wherever they are.

With mobile access, they can pull up the latest prices, revise quantities, and send approvals immediately instead of waiting to return to the office. This reduces quoting delays and prevents lost opportunities when a customer is ready to move forward on the spot. 

By centralizing pricing, quoting, and logistics, this kind of system keeps the entire sales operation running smoothly.

• Quotes go out in minutes, not hours.
• Teams quote from the same live data.
• Managers gain clear visibility into margins and performance.

We’ll discuss more about the ROI of adopting the right software for concrete producers, but first, let’s understand the best practices to adopt such software. 

Best practices for successful CRM adoption for concrete producers 

Even the best software can fall flat without the right rollout plan. Many producers face challenges like resistance to change or incomplete training when shifting away from spreadsheets or their current systems. 

Here’s how to make the transition smooth and effective for your team: 

1. Start with one pilot region or product line: Begin adoption with a smaller team before expanding across all plants. Use the pilot to refine workflows, find integration issues early, and train internal advocates who can guide others. Track specific results, such as faster configuration of quotes or better accuracy, to measure success and make clear improvements.
   
2. Tie adoption to everyday tasks. Integrate quoting, approvals, and price updates directly into the CRM so it becomes part of the daily workflow. When the system becomes an essential tool for job performance, adoption grows naturally. Link it to common routines such as quote submissions or cost adjustments so your team can experience the time savings firsthand.
   
3. Secure leadership buy-in: Managers in your team need to lead by example and use the system in their daily work. When they talk about real results and review progress in regular meetings, teams notice and follow. Over time, steady leadership and open communication help teams stay aligned and make the system part of their normal routine.
   
4. Highlight early ROI: Showcase quick wins like faster quote turnaround and fewer manual errors to build momentum internally. Sharing measurable outcomes from early users helps generate excitement and makes a strong case for further investment. Encourage peer learning by having those early adopters share best practices across departments. 

Speaking of ROI, let’s understand how much money and time you can actually save by adopting the right construction pricing software as a concrete producer. 

The ROI of the right pricing software for concrete producers

Concrete producers who digitize pricing and quoting typically see tangible gains within months.

On average, teams report:

• 50–70% faster quote turnaround because reps no longer chase down pricing data.
• 3–5% higher margin capture through enforced margin floors and live cost visibility.
• Reduced internal underbidding since every rep works from the same data.
• Improvements in their quoting accuracy to near 100% 

Those improvements directly impact profitability, allowing producers to bid confidently, win more jobs, and maintain healthy margins even in volatile markets.

But the key is to choose the right software if you want to see these results. 

Why concrete producers choose Slabstack

Slabstack is the best software for concrete producers as it combines all the tools you need to quote accurately and manage margins in one connected platform.

• Includes preloaded logic for mix designs, freight zones, and dispatch workflows. This helps sales and operations work from the same set of rules, so your quotes always reflect delivery realities and local cost conditions.
  
• Dynamic pricing and live cost feeds pull real-time updates from material and fuel data. When diesel or cement prices shift midweek, the software refreshes rates automatically, helping sales reps adjust quotes instantly.
  
• Real-time forecasting and analytics let you track upcoming demand and monitor win/loss trends by product or region.
  
• Two-way dispatch integration links accepted quotes to truck schedules and batching capacity. This reduces double-booking and ensures deliveries stay on time.
  

And now we are also working to provide mobile app access to keep field reps connected while on-site. This will help them update quotes, check dispatch schedules, and send approvals from their phones or tablets. 

Together, these tools help you quote faster, protect margins, and deliver with greater reliability. Many suppliers using Slabstack see a full return on their investment within 60 days of going live and improve their quoting accuracy to near 100%. 

Book a call with our team to see how you can see similar results too!  

Explore more insights and guides from our experts

1. 3 Biggest Impacts of Automation in the Construction Material Supplier Industry [2025]

2. 5 Skills Every Concrete Sales Rep Needs to Win More Deals 

3. Why Chasing Volume Hurts Ready Mix Concrete Profit Margins

Running a construction materials business can be complex when relying on manual systems.

Sales teams often juggle live costs, approvals, and dispatch schedules across multiple jobs, which slows everything down. Their hours disappear into copying data, chasing approvals, and re‑entering the same information into different systems. 

Quotes get delayed, reps undercut each other, and mistakes slip through that can cost thousands of dollars.

The issue here isn’t a lack of effort. Teams work hard, but outdated systems force them to spend time on tasks that don’t grow the business. Instead of focusing on winning more deals and serving customers, your sales team gets stuck managing data and fixing errors.

This is where automation in the construction material supplier industry makes a difference. 

In this blog, we’ll look at the 3 biggest impacts of automation for construction material suppliers and how Slabstack helps achieve them. But first, let’s look at why automation matters in this industry. 

Why automation matters for construction material suppliers

Margins in concrete, aggregates, and asphalt are extremely tight and are often measured in just cents per cubic yard. In such a competitive environment, even the smallest misstep in quoting can erase profit from an entire job. 

Yet most producers still lean on spreadsheets, manual systems, or bolt‑on tools that were never designed for construction materials sales. These outdated systems slow teams down, invite mistakes, and make consistent margin protection nearly impossible. That creates problems at every step:

• Narrow margins and input cost changes: Construction material prices are volatile and fluctuate daily. If your quotes don’t reflect live costs, you end up either underquoting and losing margin or overquoting and losing the job.
  
• Reliance on outdated processes: A small typo in Excel can cost thousands in revenue. Manual data entry slows teams down and creates inconsistencies across reps. And these issues increase as you grow your team or get more jobs.
  
• Demand for faster, accurate quotes: Contractors expect near-instant answers. When quotes take days to prepare, competitors with faster systems win the work.
  

Automation directly tackles these pain points for suppliers. It gives your sales teams tools to move faster, quote with confidence, and protect profit margins without relying on manual checks.

To see how automation helps practically, read on to see the 3 biggest impacts automation is already having on suppliers in 2025.

The 3 biggest impacts of automation for construction material suppliers

The 3 biggest impacts of automation for construction material suppliers include smarter pricing, faster sales cycle, and better visibility, which helps with proactive decision-making. Read on to see how. 

1. Smarter pricing that protects margins

Every supplier knows how fast material costs can move. Cement, aggregates, fuel, and additives can shift daily, and manual systems rarely keep pace. That’s how hidden losses creep in.

Automation solves this by:

• Pulling live cost feeds so every quote reflects up-to-the-minute prices.
  
• Applying dynamic pricing guardrails that prevent reps from sending loss-making bids.
  
• Standardizing pricing logic across the sales team, eliminating internal undercutting.

For example, let’s say one of your reps quotes $130/yard when costs are already at $135. The rep isn’t aware of the price change, and now has locked in a deal at $5 loss per yard. On a 1,000-yard job, that’s $5,000 gone. All because the price changed, and your team wasn’t aware of this. 

To prevent this, reps can either check prices every hour of their workday, but that means wasting time that should be spent talking to customers and getting more jobs. 

Or, they can take the help of automation, which prevents underquoting by flagging margin leaks before quotes leave the system. It also ensures that all reps work from the same data, so customers see consistent pricing no matter who they speak with.

By making margin protection automatic, suppliers stop leaving profitability to chance. Instead, they can compete on service and reliability, not on risky discounts.

And while pricing discipline is crucial, speed matters just as much. That brings us to the second impact. 

2. Faster sales cycles with less manual work

In construction materials, configuring manufacturing quotes with speed and accuracy helps construction suppliers win more deals. Yet manual processes turn quoting into a bottleneck. Approvals get stuck in inboxes, reps spend hours re-entering data into dispatch, and deals stall.

Automation removes these roadblocks:

• Approval workflows send only special or unusual cases to managers for review, which shortens the approval process and avoids unnecessary delays. The right quotes go out without needing manual approvals.
  
• Dispatch integration with systems like Sysdyne and Command Alkon eliminates double entry, so accepted quotes flow directly into orders.
  
• Templated quoting tools let reps generate accurate, margin-protected quotes in minutes. 

Carew Concrete, a ready-mix concrete and aggregates supplier, used automation through the Slabstack CRM to reduce turnaround time on bids while keeping every quote aligned to target margins. 

They were able to increase their quote accuracy from 50% to near 100%, all the while keeping up with quoting speed. And now, instead of chasing paperwork, their sales team spends more time building customer relationships and winning work.

By streamlining the sales cycle, automation helps suppliers secure more profitable deals. But the benefits go beyond efficiency; they extend to decision-making at every level of the business.

3. Better visibility and proactive decision-making

Most producers don’t realize margin erosion until it shows up in financial reports months later. By then, it’s too late to fix. Automation changes that.

With the right automation tool, you get real-time alerts that notify managers when costs rise or quotes dip below target margins. Tools like Slabstack also offer forecasting dashboards that use live quotes and win/loss data to project demand, plan fleet use, and help you adjust your pricing strategy. Plus, with automation, you can trust that every quote your team sends out clears profit thresholds without micromanaging your reps. 

All this can help you gain foresight, allowing you to adjust prices mid-bid cycle, prepare plants for seasonal spikes, and make proactive decisions that protect profitability.

With visibility in place, the next question for many suppliers is how to actually begin their automation journey.

How suppliers can get started with automation in construction

Many producers assume automation in construction material requires a massive technology overhaul, but the truth is that it works best when rolled out in stages with the right tool. 

Starting small allows teams to get comfortable, see results quickly, and build momentum for broader change. Here’s how you can start with automation in construction step-by-step. 

• Identify bottlenecks: Look closely at where your team spends the most time, whether it’s chasing approvals, updating spreadsheets, or re-entering orders into dispatch. These pain points usually show you where automation will have the fastest impact.
  
• Begin with quoting automation: Introducing live cost feeds, templates, and approval guardrails gives your team instant relief. Quotes become faster and more accurate, which delivers immediate ROI and builds trust in the system.
  
• Expand to forecasting and dispatch: Once quoting is stable, adding forecasting dashboards and dispatch integration creates a seamless flow of information. Leaders gain visibility into demand trends, while dispatchers avoid errors from re-keyed data.

By phasing the rollout this way, suppliers can achieve quick wins without overwhelming staff, while steadily building confidence across the entire organization.

But the key is to choose the right tool to help you with automation. Otherwise, you can get stuck spending thousands of dollars and endless months to make a tool work for you. 

That’s why producers choose Slabstack, the #1 sales and business management platform for concrete, aggregates, and asphalt producers to start their automation journey. 

Why producers choose Slabstack to help with automation in the construction industry

To truly benefit from automation, you need a CRM platform that can connect quoting, pricing, and dispatch into one seamless system. Spreadsheets or generic tools can only go so far before they create bottlenecks and errors. 

A purpose-built solution like Slabstack stands apart as a vertical platform designed specifically for ready-mix, aggregates, and asphalt producers, with the industry’s pricing, quoting, and dispatch challenges at its core.

Slabstack brings together:

• Dynamic pricing and live cost feeds that automatically sync with material inputs like cement, aggregates, fuel, and freight. This ensures every quote reflects true costs and protects margin across jobs.
  
• Approval workflows and guardrails that enforce pricing discipline without adding friction. Managers only see exceptions, while everyday quotes flow through quickly and consistently.
  
• Dispatch integration with Command Alkon and Sysdyne, creating a two-way data flow. Accepted quotes become orders instantly, and delivery schedules feed back into sales without manual entry.
  
• Business intelligence and forecasting tools that use live quote and win/loss data to help leaders plan capacity, spot margin erosion, and adjust pricing strategies proactively.
  
• An easy-to-use interface designed for sales teams in the field, reducing training time and IT overhead, and encouraging daily adoption.

With Slabstack, suppliers gain a platform that strengthens pricing decisions, speeds up quoting, improves customer service, and supports long-term profitability.

Get in touch with our team to see how automation through Slabstack can protect your margins and accelerate your sales process.

Asphalt producers operate in a market where margins are thin, input costs like oil and aggregates change quickly, and demand fluctuates with the season.

In this setting, using spreadsheets, generic CRMs, or dispatch add‑ons to manage quoting and sales often results in outdated pricing, missed opportunities, and lost profit.

This raises an important point: what should a sales CRM built for asphalt producers actually offer, and which features really matter when it comes to protecting margins? 

In this blog, we’ll look at what asphalt CRMs are, what features matter most, and how a purpose-built solution like Slabstack gives producers the tools to quote faster, price smarter, and plan with confidence. 

What is a sales asphalt plant software for producers? 

At its core, a sales CRM is a system to manage customers, track opportunities, and keep a clean record of interactions. But for asphalt producers, that definition barely scratches the surface. 

The reality is that asphalt sales are far more complex than what a generic CRM can handle. 

Unlike horizontal CRMs, or dispatch system bolt-ons that track on some quoting functionality, asphalt-specific software needs to handle live price volatility, enforce profit guardrails, and connect seamlessly to plant operations. Asphalt producers also deal with seasonal demand shifts, fluctuations in binder and fuel costs, and plant capacity constraints regularly.

This is where asphalt plant software steps in. 

It acts as both a CRM and a quoting engine, designed around the realities of bulk material sales. Instead of fighting with a generic tool, you can streamline quoting, protect pricing consistency, and improve visibility across your team.

Now, let’s look at some practical ways a CRM designed specifically for asphalt producers can help. 

What does a CRM do for asphalt plants?

Think of a CRM for asphalt producers as the control tower for sales and pricing. It stores customer data and ensures every quote, approval, and forecast is built on accurate, current information.

With a vertical CRM designed for asphalt producers, you can:

• Centralize customer data, quoting, and order history so nothing falls through the cracks.
  
• Ensure visibility across reps to prevent accidental undercutting on bids.
  
• Convert quoting activity into demand forecasts, giving sales leaders a forward-looking view of production needs.
  
• Eliminate wasted time on duplicate data entry, chasing down approvals, or updating outdated spreadsheets.

But not every CRM is created equal or provides these features. 

For asphalt producers, these features can make the difference between protecting margins and losing them. Let’s look at the five that matter most. 

What features should asphalt producers look for in a CRM? [Top 5 list] 

Here are the top 5 features you should consider when choosing software as an asphalt producer. 

Live cost feeds & dynamic pricing

Material costs for asphalt, including bitumen, aggregates, and freight, can fluctuate daily. That’s why sending out quotes based on last month’s price sheet leads to margin loss. 

A CRM designed for asphalt pulls live cost data directly into quotes, ensuring every number reflects the current market.

With dynamic pricing guardrails, reps work from the same real-time data, keeping bids competitive while safeguarding profitability. This price consistency protects against two major risks: underquoting that erodes margins, and overquoting that costs you the job.

Margin guardrails

In asphalt sales, just a few dollars per ton can decide whether a project is profitable. 

A purpose-built CRM allows producers to set minimum margin thresholds by mix, plant, or customer type. For example, a producer might set a $5-per-ton margin floor on a high-volume mix at Plant A. If a rep quotes below that, the CRM automatically flags it for approval, ensuring that the deal is reviewed before it gets sent out. 

This process protects profits without relying on manual oversight.

These controls also prevent internal undercutting. Without margin guardrails, one rep might unknowingly quote $3 lower than a colleague on the same customer, eroding prices and trust. 

Guardrails standardize quoting rules, keep teams aligned, and maintain pricing discipline across locations and reps, all while allowing quotes to move quickly through the system.

Dispatch integration

How much time does your team spend manually entering data from your existing CRM or spreadsheets into your dispatch software? Each week, reps spend up to 20 hours doing this manual work. That’s hours lost that could be spent on selling or improving their sales skills. 

This usually happens because for asphalt producers, winning a bid is only half the battle. Fulfilling it quickly and accurately is the other. And without dispatch integration, sales teams waste time re-entering accepted quotes into scheduling systems, increasing the risk of costly errors.

The right asphalt CRM integrates with systems like Apex, pushing accepted quotes straight into tickets and schedules. This creates a smooth handoff from sales to operations, saving admin time and keeping plants, drivers, and customers in sync.

Forecasting & sales intelligence

Quotes generated by sales teams provide early indicators of market demand. A specialized asphalt CRM captures this quoting activity and translates it into forecasting data, making patterns like win/loss ratios, seasonal swings, and regional pricing trends visible.

With these insights, producers can plan plant output more accurately, set pricing strategies with greater confidence, and schedule trucks and crews ahead of demand. Instead of waiting until plants are stretched, managers can use this information to prepare resources in advance and keep operations running smoothly.

Ease of adoption

The most important feature you should consider is the ease of adoption of the software. Many asphalt producers have tried CRMs before and abandoned them because they were clunky, generic, or required endless customization. 

A purpose-built CRM should feel intuitive for sales teams, with quoting templates tailored for asphalt workflows and mobile access for reps on the go. Instead of taking months to configure, the right platform should slot naturally into operations and start delivering value within weeks. 

The features we’ve listed here highlight what asphalt producers should expect from a CRM. Not many CRMs on the market are designed with these needs in mind, which is exactly why we built Slabstack: to focus on the unique challenges of asphalt producers and deliver the tools that matter most. 

Read on to know more. 

Why is Slabstack the best CRM for asphalt producers?

Slabstack was built specifically for producers in asphalt and bulk construction materials. Unlike horizontal CRMs, it comes with the workflows and integrations producers actually need.

• Dynamic pricing: Live cost feeds ensure every quote reflects current inputs and meets margin guardrails.
  
• Margin protection: Automated floors prevent low-margin jobs from slipping through.
  
• Dispatch integration: Accepted quotes flow seamlessly into dispatch systems like Apex.
  
• Forecasting tools: Turn quotes into demand insights for better capacity planning.
  
• Ease of use: A clean, modern interface built for fast adoption. Proven to cut quoting time and reduce internal undercutting.

If your team is still managing quotes in spreadsheets or relying on generic CRMs, it’s time to upgrade. 

Slabstack gives asphalt producers the tools to quote faster, protect margins, and win more bids, without the complexity of systems that weren’t built for your industry.

Get in touch with our experts to see how Slabstack can fit right into your workflows and offer 50%+ profitability gains! 

You invest in a CRM because it promises to make your life easier. It is supposed to make your sales team faster, smarter, and more profitable. But chances are you’re still dealing with margin leaks, quoting delays, and frustrated sales reps.

As a concrete, aggregates, or asphalt producer, you can’t rely on spreadsheets, generic CRMs, or bolt-ons from your dispatch system. They may promise a lot of features, but those features don’t make sense if your team is still spending hours on manual work, and your business is losing margin. 

And in an industry where pennies per cubic yard can make or break your margins, the wrong CRM isn’t just inconvenient, it’s expensive.

In this blog, we’ll cover 5 warnings that your current CRM is holding you back, what it really costs you, and what to look for in a system that actually fits the building materials business.

Let’s start with the most important sign: lack of visibility. 

Sign #1: Your reps lack real-time cost visibility

The first and most clear sign is that your reps don’t have visibility into prices. Cement, diesel, and additive prices can shift weekly, or even daily, and a static spreadsheet or generic CRM won’t catch these changes in time.

Without this live cost visibility, your reps either underquote, where you lose margin on every cubic yard, or overquote, where you lose the deal to a competitor with fresher numbers. 

A CRM purpose-built for building material suppliers should pull live costs directly from dispatch, ensuring every quote reflects the latest input prices. With real-time data, reps can quote with confidence, managers can protect profit, and customers get accurate pricing from the start.

Another way lack of visibility affects your profits is when your team starts undercutting itself. Let’s understand this in more detail below. 

Sign #2: Internal underbidding is hurting profits

When reps can’t see each other’s quotes, they unknowingly undercut one another. This creates a race to the bottom, where the only thing that drops faster than your prices is your profit margin. Worse, customers quickly notice the inconsistencies in your pricing and start questioning your reliability.

Your CRM should automatically prevent this. 

A vertical CRM for producers gives sales teams shared visibility into active quotes and enforces margin guardrails. Instead of slashing prices to win business, reps can focus on building relationships and delivering value, while protecting the margins that keep your plants running.

But even with visibility, inefficiencies creep in if workflows are slow and clunky. That’s where the next warning sign shows up.

Sign #3: You’re stuck with slow, manual workflows

If your team spends hours each week double-checking spreadsheets, re-entering data into dispatch, or waiting on manual approvals, then your CRM isn’t doing its job.

Every delay in quoting eats away at your chances of winning the job, and in this business, the first accurate quote usually wins. Additionally, manual workflows don’t just waste time. They increase the risk of errors, inconsistent pricing, and missed opportunities. 

A purpose-built CRM helps you by automating approvals, eliminating duplicate data entry, and connecting seamlessly with dispatch, so your reps can generate fast, accurate quotes that protect your margins.

With the right CRM, you can give your team time back to actually focus on selling, developing their skills, and winning more jobs, instead of just entering and reentering numbers on a spreadsheet. 

But speed alone isn’t enough; you also need to understand why you’re winning and losing deals in the first place.

Sign #4: You can’t track why you’re winning or losing deals

If you enter all your sales data into scattered spreadsheets and it isn’t tied to outcomes, your team is guessing why deals are won or lost. Without visibility into patterns, like which regions are consistently underperforming or which mix designs are always underquoted, you can’t adapt your strategy. 

And without a strategy, how would you know if you’re meeting your business goals?

Again, most genetic CRMs stop at activity tracking. They might tell you how many calls were made, but not how the quotes in those calls impacted your profit. And even if your team wants to win more deals, they’ll have to spend hours trying to analyze data. 

A supplier-specific CRM connects sales activity directly to margin outcomes. Dashboards should show win rates, margin trends, and rep performance, turning raw data into actionable insights.

When every deal becomes a learning opportunity, your sales strategy improves with every quote. And those insights are critical for the next challenge: forecasting.

Sign #5: Your forecasting is guesswork

Forecasting in construction materials goes beyond estimating revenue. It also guides how you plan plant capacity, schedule deliveries, and set pricing strategy. But if your CRM doesn’t capture demand signals from quotes, your forecasts just become guesses. 

The right CRM ties forecasting directly to quoting activity, giving you a real-time view of what’s coming down the pipeline. With this visibility, you can anticipate demand, adjust pricing, and prepare inventory before issues hit. That kind of foresight can be the difference between a profitable quarter and a painful one.

Ultimately, these five signs point to one problem: less profit for your business. 

You can either look for bolt-on tools to fix these issues, spend hours trying to coach your sales team to use manual systems the right way. Or, you can invest in a specific CRM designed for concrete, aggregates, and asphalt producers. 

How Slabstack fixes the gaps your current CRM can’t

These five warning signs highlight a bigger issue: most CRMs simply weren’t designed for the day‑to‑day realities of concrete and materials supply. They force reps to work with stale numbers, leave managers without insight into why deals succeed or fail, and push leaders to make decisions with incomplete information.

Slabstack was built specifically for these issues and solves these challenges through:

• Real-time pricing: Pulling live material, fuel, and freight costs directly into every quote.
  
• Margin guardrails: Enforcing price floors and preventing internal underbidding.

• Integrated workflows: Connecting seamlessly with dispatch for fast, error-free quoting and order conversion.
  
• Actionable dashboards: Turning sales activity into insights on margins, win rates, and rep performance.
  
• Quote-based forecasting: Giving leaders an accurate view of demand to plan capacity and pricing strategy.

With Slabstack, quoting and sales run on accurate data and clear guardrails, so instead of losing margin, every deal is set up to protect profitability. All the while reducing the time your team spends on manual workflows. 

If the 5 signs we listed here felt familiar, book a call with our experts. We’ll guide you on how a purpose-built CRM can eliminate these issues and protect your margins. 

Explore more insights and guides from our experts 

If you run a concrete, aggregates, or asphalt supply business, you already know the quoting process isn’t as simple as punching numbers into a spreadsheet. 

Volatile material costs, tight margins, and the need to coordinate across dispatch, sales, and operations make the operations far more complex than what generic tools can handle.

Still, too many producers rely on generic CRMs like Salesforce or HubSpot, or bolt-on tools. These systems promise visibility but often end up creating workarounds and driving up admin overhead.

If you’ve already faced these issues with a generic CRM and are looking for the right tool, or simply want to switch from manual systems to a more organized one, this is the right blog for you.

Here are 7 questions to help you evaluate whether a CRM is truly built for your business. Let’s start with the most pressing one: does it handle live costs? 

Question 1: Does it handle live material costs and dynamic pricing?

One of the most important questions to consider before investing in a CRM for construction materials is whether it can handle live material costs and dynamic pricing. 

Because prices of cement, asphalt, aggregates, fuel, and SCMs change almost daily. And if your reps are still using last week’s prices to give out quotes, you might end up losing margins on a job that seemed profitable at first. 

Similarly, dynamic pricing enables you to adjust your prices in real-time based on changing input costs, market conditions, and defined profit guardrails. 

In practice, this looks like:

• Pulling real-time cost feeds for materials like cement, aggregates, SCMs, and fuel.
• Applying consistent markups and margin floors so every quote meets your profit targets.
• Auto-adjusting prices when input costs shift, without slowing down the quoting process.
  

To expect these features from a generic CRM requires a lot of customization, integrations, and maintenance from your side. You might end up spending more on these adjustments than on the software itself.

A better way is to use a specific CRM like Slabstack, which is built specifically for concrete, aggregates, and asphalt producers. With live material costs and dynamic pricing features, Slabstack helps producers get the latest prices and send out quotes more confidently. 

Section 2: Can it integrate directly with your dispatch system?

Another very specific issue that producers face is that they have to manually enter information from their existing tools into dispatch systems like Command Alkon or Sysdyne. So your team ends up spending their time filling data from one system to another, and even then, there are chances of human error. 

A CRM for construction materials like Slabstack allows live inputs from dispatch systems like Command Alkon and Sysdyne to feed directly into the quoting workflow and vice versa. 

Here’s how one of our customers, Carew Concrete, described this feature:

Section 3: Does it protect margins with guardrails?

The next question you should ask is if the CRM protects your margins with guardrails. 

In our industry, it's easy to think that the more jobs you get, the higher your profits will be. So to win more deals, reps usually end up underquoting prices and undercutting quotes because they lack visibility into the true costs of materials.

But even if a generic CRM helps with giving you visibility, your reps would still need to get approval for every quote from the manager. So it doesn’t really improve the workflow or reduce time. 

Meanwhile, in a specific software for construction material producers, you can set up guardrails. This allows only the quotes that fall below the set threshold to get flagged, helping your team quote faster, while also ensuring that your team isn’t undercutting the prices. 

Section 4: Is it built for construction materials (vertical) or generic (horizontal)?

As we briefly mentioned before, if you use a generic CRM, you’d need to spend a lot of additional resources to make it work for your business. We have seen companies invest $50,000 in a horizontal CRM system because it promises efficiency and growth, only to spend over $100,000 every year just to keep it running.

Whereas a vertical CRM like Slabstack comes with built-in features your business needs, without having to invest additional resources. This includes: dispatch system integration, live material pricing, dynamic quoting, and margin control tools to protect profitability.

Section 5: Does it offer forecasting and sales intelligence?

If you really want to improve your margins and profitability, you need more than just visibility into data. You need a CRM that can analyze that data and help you make smarter decisions. 

That’s another feature to look for when choosing a building material supplier software. 

Because forecasting turns quotes into early demand signals that help producers anticipate workload, adjust pricing strategies, and plan plant or fleet capacity ahead of time. And while you can still do these things manually, the right CRM can deliver these insights automatically without requiring separate reports, manual data pulls, or expensive add-on modules. 

This way, forecasting becomes part of your daily operations, not an extra burden.

Section 6: Will your sales reps actually use it?

You can look for all the CRM features that look good on paper, but if your team doesn’t use them, they are of no use. Even worse, if your team has to spend hours every week just to make the CRM usable or integrate it into their existing workflows, you might end up wasting more time than even manual systems. 

Therefore, another important question to ask is if the CRM fits into your workflow. Is it modern, intuitive, and customizable? Can your team use it from day 1 without requiring multiple hours of training or customization? 

Once this is clear, the next question is what it all comes down to. 

Section 7: What’s the ROI timeline?

Let’s be real: You’d only invest in a CRM if it can get you the ROI you want, in the timeframe you need. With generic CRMs, it can take up to 12 to 18 months to see the first signs of return. And even then, you’ll have to spend time and resources on customization and heavy consulting.

On the other hand, many suppliers see a full return on their investment within 60 days of going live and improve their quoting accuracy to near 100% with Slabstack. 

Let’s understand how this happens in more detail below. 

Why Slabstack is the right CRM for material suppliers

All 7 questions that we listed above point to one reality: most generic CRMs or bolt-ons can’t meet the needs of heavy building material suppliers. They’d require heavy customizations, additional resources, and even then, you’d have to wait up to 18 months to see the ROI. 

That’s why Slabstack is the #1 sales and business management platform for concrete, aggregates, and asphalt producers.

Our platform unifies quoting, offers dynamic pricing, forecasting, and margin protection in one purpose-built system. You also get: 

• Unlimited users, so your entire sales, ops, and accounting teams can collaborate
• Live cost integration and margin guardrails
• Bi-directional dispatch sync and robust analytics

From day one, it helps your team quote faster, protect margins, and eliminate the hidden costs that come with spreadsheets or generic CRMs. You don’t pay extra for users, implementation surprises, or endless customization. 

Have any other questions you need answered before choosing? Get in touch with our team, and we’d be happy to answer all of them.

Explore more insights and guides from our experts

If you’re running a ready-mix or building material supplier business, this will feel familiar: You invest $50,000 in a horizontal CRM system because it promises efficiency and growth, only to spend over $100,000 every year just to keep it running. 

This isn’t an isolated story. 

Many construction material suppliers underestimate the hidden costs that come with horizontal CRMs.

In this blog, we’ll explore why these systems drain resources and how a purpose-built alternative can deliver faster ROI. But first, let’s understand the difference between a horizontal CRM and a purpose-built one. 

What is a horizontal CRM?

Before we dive deeper, let’s first clarify what a horizontal CRM is.

Horizontal CRMs are platforms like Salesforce or Dynamics CRM designed to serve any industry. They offer broad capabilities for contact management, pipeline tracking, and reporting. 

But when it comes to construction materials, these systems don’t fit out of the box. You’ll find yourself paying for expensive customization, integrations, and maintenance just to make them usable.

These CRMs are built to be everything to everyone, which means they’re not purpose-built for the complex needs of suppliers who juggle dynamic pricing, dispatch schedules, and compliance requirements daily.

But there are better options available. 

What is a vertical CRM?

Now let’s look at what vertical CRMs bring to the table.

A vertical CRM is purpose-built for a specific industry. For construction material suppliers, this means the platform comes ready with the workflows, data integrations, and margin protection you need. A strong vertical CRM typically includes:

• Dispatch system integration to connect quoting directly to delivery schedules.
• Live material pricing feeds so quotes always reflect current costs.
• Dynamic quoting workflows that automate approvals and reduce errors.
• Margin control tools to protect profitability.

Because these features are built-in, you don’t have to spend months (and hundreds of thousands) configuring the software to fit your business.

Next, let’s look closely at the specific ways horizontal CRMs can inflate costs.

4 ways horizontal CRMs are increasing costs for building material suppliers 

You might invest in a horizontal CRM expecting it will help you increase profits, but when you look closely, the hidden costs tell a different story. If anything, implementing the wrong CRM can drain your resources, both in terms of time and money.

Here are four of the biggest contributors to this:

1. Implementation and consulting fees

Getting a horizontal CRM off the ground requires extensive configuration. This often involves hiring consultants who charge $150–$300 per hour. Even a modest project can quickly balloon into six figures before your team ever logs in.

2. Admin overhead

Horizontal CRMs are complex. You’ll likely need a dedicated administrator or an IT team to maintain workflows, manage licenses, and troubleshoot issues. The average CRM admin costs over $100,000 annually.

3. Custom integrations and maintenance

Horizontal CRMs don’t integrate seamlessly with dispatch systems or batching software. So, you end up paying extra for developers to build and maintain custom connections to systems like Command Alkon or Sysdyne.

4. Slow time to value

Even after months of setup, it can take a year or more to see any return on investment. For many suppliers, that’s simply too long.

In fact, even if your initial license fee is only $50,000, you could easily spend another $100,000 trying to make it functional.

But these hidden costs are only part of the problem. The bigger issue is that horizontal CRMs simply can’t handle the realities of construction materials sales. Let’s explore why these systems also fall short operationally.

Why horizontal CRMs underperform in the construction supplier industry 

Here’s why horizontal CRMs simply can’t handle the realities of construction materials sales. 

• No live materials cost data: Construction material prices are volatile. Your team may have to update material costs manually, even after using a CRM. As prices fluctuate constantly, this means quotes can be outdated before they reach the customer. This creates unnecessary back-and-forth and delays when clients ask for revised estimates.
  
• No built-in dispatch integration: Without dispatch visibility, sales reps can’t see delivery schedules or truck availability. This leads to delays and confusion, and sometimes, overpromising on delivery times.
  
• No automated margin protection: Horizontal CRMs don’t enforce margin floors. Reps can accidentally send quotes that erode profitability. Over time, this can compound into significant margin leakage across projects.

• No construction-specific forecasting: You’ll get generic pipeline reports that don’t account for seasonal trends, plant capacity, or regional demand. That means your planning remains reactive instead of proactive.
  
• Data overload without context: These platforms track activities but don’t connect them to profitability. You can’t see which deals are truly driving revenue, making it hard to prioritize the right opportunities.

So, if you still have to handle so many tasks manually even after spending $50k or more on a CRM, you have to ask: are you really getting your money’s worth? 

You could simply switch to a building material supplier software, like Slabstack, and avoid all of this complexity.

A vertical CRM for construction material suppliers that pays for itself in 2 months: Slabstack

Unlike horizontal CRMs, Slabstack is purpose-built for construction material suppliers. Here’s how it helps you avoid the hidden costs and unlock faster payback:

• No extra admin costs: Slabstack is easy for non-technical sales teams to use. It has an intuitive interface that doesn't need much training, so your team can get started fast without hiring a dedicated administrator.

• Built-in dispatch integration: Connects directly with Command Alkon and Sysdyne so your quotes reflect real-time costs and delivery availability.

• Margin protection and forecasting: Set target margins by customer or material, auto-flag risky quotes, and access forecasting tools that help you plan demand and production capacity accurately, including visibility into seasonal trends and pipeline health.

Many suppliers see a full return on their investment within 60 days of going live and improve their quoting accuracy to near 100%.

Here’s what John Malcolm, Vice President at Carew Concrete, has to say about using Slabtack,

“We chose Slabstack because it isn’t just a tool for today; the team is committed to building the features the ready-mix and aggregate business has always needed.”

Ready to see what a purpose-built CRM can do for your business? Talk to our experts to see how Slabstack can help you quote faster, protect your margins, and get up and running quickly.